East vs. West

Japan is a very "brand conscious" country. I know more women in the US who have never heard of Vera Wang and Hermes than in Japan by far; and you'd never see a man walk around town in a $800 Yves Saint Laurent bag.

Japundit, has a link to an article on the new Sanrio brand tartan being released. Yamanashi, the prefecture where I lived for awhile was the birthplace of the Yamanashi Silk Center, which was the company the later became Sanrio in the 1970's when the company figured out that printing cute pictures on their clothes sold better. Now that the silk industry of Yamanashi has completely bottemed out in recent years, this connection has long been forgotten.

What I find interesting here from a transnational standpoint was this comment here by Yuko Yamaguchi

Yuko Yamaguchi, the Hello Kitty designer since 1980, said the British capital was chosen as the feline's home because "London was the place Japanese girls admired in the 1970s."

Britain was a nation of fairy tales for Japanese girls who read "Alice in Wonderland" and the "Tale of Peter Rabbit," she said.

The ways in which certain cultures and our association with how we perceive certain nations is a fascinating thing to study. As Ai Yazawa has shown us, many Japanese folks today still admire western fetishes as a mark of cool and trendy things. In her work "Paradise Kiss" many of the main characters take on "western" nicknames in an interest to sound exotic and otherworldly. Many people thought it was really cool that a guy that looked in many ways like a Japanese person, had a cool name like "Charles". On the other side of the pond, many people in the US and the UK see anything Japanese as the height of fashion and culture. Japanese things permeate almost everything in the US to give it "added value" or a flair of the exotic. At the same time in both cases this admiration of a national culture has nothing to do with the nation itself, but our association with being something other than we are. These associations reestablish global bounderies that places like the UK, the US and Japan remain as the other, and keep them as exotic distant lands. Despite cheaper transportation and communication between such nations, the distance between them is still far far away in the minds of its people.